He Marketing Online; also known as marketing digital or digital marketing, is present in most activities within a company or person that take place online, that is, through the Internet.
Inside the Marketing Online, there is the THIS, he Content Marketing and the Inbound Marketing. Although the concept of Marketing Online can be clearly understood, the truth is that it is subjective, since there are different factors that affect the development of this segment. Likewise, currently, to achieve success with the Marketing Online, you must know and understand digital communication. Don’t you know what it is? Don’t worry! Continue with us and, shortly, we will tell you everything there is to know about Marketing Online and digital communication.
Online Marketing, digital marketing or digital marketing, is a broad set of strategic techniques to capture the attention of potential customers, offering content of interest regarding what they are looking for or who feel the need to obtain it, thanks to the application of methods such as SEO, Content Marketing or Inbound Marketing.
Over the last few years, social networks have become the main source of Marketing Online in the world, since this is where digital communication takes place, allowing greater interaction with users.
Philip Kotler; He is considered by many as the father of Marketing Online modern, which considers marketing as that social process in which people and/or groups of people come to satisfy their desires and needs with the free negotiation of products and services of different values.
However, today, the Marketing Online It has evolved in a way in which it is almost impossible not to imagine some market; physical or electronic, that does not handle the Marketing Online.
Why is Online Marketing important?
He Marketing Online It is not only important, it is also indispensable; especially for any type of business where sales exist, have good management of the Marketing Online, will allow companies (large, medium or small) to surpass the competition and position themselves as the first in terms of consumer choice.
Competitors will always be present for any business, it is impossible to eliminate competition or mistakenly believe that it does not exist.
For better or worse, competition can generate a high level of loss in the capital of a business, because, if they are better, they will attract more customers.
He Marketing Online exists to be able to put a stop to this and for the company to capture as much attention as possible from customers, attracting them towards their products or services.
Today, the vast majority of people in the world use the internet; especially the Google search engine, where by typing a word or phrase, it will immediately give the user the most important or outstanding pages or websites in their search, this is where web positioning comes in or THIS.
He THIS It is essential when talking about Marketing Online, since it will position the web pages or sites of interest in the top positions of Google.
Do you know that less than 1% of people search beyond the first page of Google? If your business page is not on the first page of Google, rest assured that you will not attract the number of customers you expect.
What is digital communication and what is its importance?
Digital communication is one of the key processes to be able to execute the Marketing Online. It refers to all those ways in which you can contact the client through an electronic device or electronic site.
An example of digital communication is emails (such as Gmail, Outlook, Yahoo, Hotmail, etc.), as well as digital or online platforms such as social networks; Facebook, Instagram, Twitter, are characterized by being the place where digital communication takes place.
have you ever seen as When entering a web page, do the icons of these social networks appear? That is what digital communication is, since it are showing something with only the icon of said social network, even without showing you the name.
Without a doubt, digital communication is extremely important when seeking to do Marketing Online, since you will need to make yourself known, make your company known and make known the products and/or services you offer through the Internet.
How was Online Marketing born?
It is recorded that the first Marketing Online It was born in the 90s, with the development of the first version of the Internet.
As at that time very few people or companies were connected to each other; or they simply did not have enough resources to buy a computer, the Internet was not yet developed as widely as it is today.
In that era, Internet it only allowed a unilateral connection, that is, it was only present on one side.
This made the Marketing Online I don’t know will differentiate a lot of Traditional Marketing, where the interaction was simply to finalize the purchase.
Today, this has almost completely disappeared, allowing the relationship between companies or people to be more open with customers, where they can observe the different purchasing options they have.
Likewise, with the development of the modern Internet, the flow of customers increased, so a greater marketing strategy was needed. Marketing Online and digital communication to be able to cover the great demand that had developed exponentially.
Basic and main concepts of Online Marketing
When we talk about Marketing Online, we can talk a lot about its history and its components, however, they are such broad and subjective concepts that it would be almost endless, so we will show the most basic and salient ones in this segment.
Lead
Leads are business opportunities; which are contacts that are obtained through the Inbound Marketing, where these leads leave their key information to determine potential clients.
CTR
He CTR the Click Through Rate, is a metric value of the Marketing Online which allows you to determine the number of clicks or consumer views that a web page has had.
Landing Page
The Landing Page, are the pages that capture the Leads, are intended to collect the relevant and necessary information from users, to later know if they are actually Leads.
The idea of ​​the Landing Page is that they are attractive enough to capture the attention of users and that they subsequently leave the corresponding information about them.
THIS
He THIS the Search Engine Optimization (Web positioning), is the optimization that is carried out on a specific website, so that search engines can find the web page.
Link Building
He Link Building It is a series of techniques that seek to generate links on external websites.
This method helps contribute to web positioning or THIS, thus increasing the chances of being found with any search engine, such as Google the Bing.
ROI
He ROI, is the Return on Investment, is a mathematical formula that determines how profitable an action, business, campaign, strategy, implementation or any type of execution that involves the distribution of money is.
How to improve the positioning of my website?
To improve the positioning of your website, you will need the help of INEXTSEO, which will guarantee an exponential increase in the search position of your website.
Google? Bing? Can’t find your company? Don’t worry! iNextSEO – Digital Marketing Agency It is the solution you are looking for to increase the chances of your page appearing on the first page of search engines.